Singer Sandra Lian comments:

“’Nature Of The Beast’ is about the constant search for a secret formula. People watch, analyze and question every move, trying to figure out what makes someone succeed. In today’s world, it’s easier than ever to judge, comment and criticize from behind a screen, but not everyone is willing to put in the work.”

She continues, “The song reflects my belief that there is no magic recipe. It’s about self-belief, resilience, determination and having the confidence to trust your own path, even when others doubt it. The things that truly make a difference can’t be copied; they have to come from deep within. That’s the ‘Nature Of The Beast.’”

About signing to Frontiers, Lian adds:

“I’m also very excited to be joining the label Frontiers Music Srl and starting this new chapter together. From the beginning, I felt a genuine connection with the team and their vision. Frontiers has such a strong legacy in rock music, and I’m grateful for the opportunity to be part of it. I’m looking forward to sharing this journey and the music that’s still to come.”

Watch the Official Video for “Nature Of The Beast” HERE

VELVET RUSH Live:

Supporting Rose Tattoo

July 21 – Tilburg, Netherlands @ O13

July 22 – Leiden, Netherlands @ Nobel

July 24 – Leipzig, Germany @ Parkbühne

July 26 – Osnabrück, Germany @ Hyde Park

August 1 – Oslo, Norway @ Rockefeller

August 4 – Bochum, Germany @ Zeche

August 5 – Frankfurt, Germany @ Batschkapp

August 6 – Pratteln, Switzerland @ Z7 Summer Nights

August 7 – Cologne, Germany @ Live Music Hall

August 11 – Kaiserslautern, Germany @ Kammgarn

August 12 – Munich, Germany @ Backstage Werk

August 14 – Graz, Austria @ PPC

August 15 – Budapest, Hungary @ Barba Negra

August 16 – Kraków, Poland @ Kwadrat

August 18 – Berlin, Germany @ Astra

August 19 – Braunschweig, Germany @ Westand

August 20 – Hamburg, Germany @ Markthalle

Festivals

June 26 – Butjadingen, Germany @ Rock on Isens

June 27 – Burglengenfeld, Germany @ Steinbrucharena Open Air

July 3 – Wieslet, Germany @ Datscha OA

July 5 – Oldenburg, Germany @ Burning Pants Festival

July 11 – Nideggen, Germany @ Tollrock

July 18 – Jüterbog, Germany @ Motorcycle Jamboree

July 19 – Maidstone, England @ Maid of Stone

July 29 – Wacken, Germany @ Wacken Open Air

August 13 – Eisfeld, Germany @ Woodstock Forever

August – Mönchberg, Germany @ Rock im Bad (date TBA)

August 22 – Obrigheim/Pfalz, Germany @ Rock im Hinterland

August 23 – Aarburg, Switzerland @ Riverside Festival

September 5 – Brüggen Alst, Germany @ Bongert OA

September 11 – Marienmünster, Germany @ Rock n Revel

December 18 – Hamburg, Germany @ Lordfest

With a second studio album coming soon, VELVET RUSH are only just getting started. Armed with grit, passion, and undeniable attitude, the band are poised to become one of the defining new voices in modern hard rock.

VELVET RUSH are:

Sandra Lian

Tim Black

James Moncur

Daniel Rothe

About Frontiers Label Group:

Founded in 1996 by Serafino Perugino in Napoli, Italy, Frontiers initially specialized in distribution of indie Rock labels across the Italian market. The company, however, soon evolved into a leading global rock label, working with such important artists as Megadeth, Lynyrd Skynyrd, Skunk Anansie, Van Zant, Don Felder, Def Leppard, Journey, Yes, Mr Big, Biohazard, Night Ranger, Whitesnake and ELO, while also signing and developing tomorrow’s artists.

Today, the expanded Frontiers Label Group owns and operates the imprints Frontiers Music Srl (Mainstream and Classic Rock), FLG Records (Alternative Music) and BLKIIBLK Records (Metal and Hard Rock) with global digital and physical distribution via The Orchard (Sony Music). The company is headquartered in Italy with additional executive staff in London, NY, Boston, Raleigh, Los Angeles and Nashville. Hunter Cottingham PLLC provides legal representation in the US, with international legal under the direction of avv. Dario De Cicco of Studio Legale De Cicco Arts & Media in Rome.

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