Originally conceived way back in 2015 by UK-based singer-songwriter George Purves, Hell is For Hugo is a rock musical based loosely on the ‘Inferno’ section of Dante’s epic poem, The Divine Comedy.

it was recorded at George’s home studio, mixed by Pat Noon at Eightsixteen/Trax East (Saves the Day, The Black Dahlia Murder) and mastered by Alan Douches at West West Side Music (Visigoth, Midlake, Thrice).

Set in the fictional town of Midway during Halloween, it tells the story of Hugo, a mischievous young trick-or-treater, who gets lost while running from the police and ends up accidentally following a group of demons into Hell. There he meets Emily, a young girl who was stolen the previous Halloween and is looking for her father, and Theodore, a mysterious figure who vows to help them escape in his elevator. Over the course of one night, they must travel through Hell’s nine circles and avoid the pursuing Scavengers, who threaten to eat them whole. But their journey uncovers a secret that may mean Hugo has to stay in Hell forever!

Planned as a six-part release over the course of 2020, the story will be told over a series of EPs, starting with Part I: Descent. The final part will be released on 30th October, just in time for Halloween.